https://lpsonline.sas.upenn.edu/features/5-key-reasons-why-data-analytics-important-business
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5 key reasons why data analytics is important to business | Penn LPS Online What Is Data Analytics in Business? Data analytics is the process of storing, organizing, and analyzing raw data to answer questions or gain important insights. So, what is data analytics’ importance in the business realm? Simply put, it is integral to business because it allows leadership to create evidence-based strategy, understand customers to better target marketing initiatives, and increase overall productivity.
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