Canadian Music Week 2023 sparked conversations about the impact of AI on the music industry, and efforts to tackle streaming fraud.

How will AI disrupt the labor market? What will deepfake videos mean for our understanding of truth? Are we in a bubble, and if so, will the bubble burst?

AI has been cited as a cause of layoffs, but is it actually displacing jobs? And if not, what’s going on? Based on a survey of 1,006 global executives in December 2025, AI is behind at least some layoffs, but that these are almost completely in anticipation of AI’s impact. In other words, the job losses and slowed hiring are real, even though companies are still waiting for generative AI to deliver on its promises. This strategy of focusing on short-term gains based on long-term hopes has costs. It can sour employees on AI, foster cynicism, and even lead to having to rehire in embarrassing retreats. Instead, companies should focus on enterprise applications of generative AI, be incremental about any AI-related layoffs, start a business process redesign effort, and make the positive impact of AI clear.

AI is poised to displace jobs, with some industries more at risk than others. Is the paradigm shift already underway?

Artificial intelligence is most likely to impact white-collar jobs, while those requiring more physical labor and intervention are relatively insulated.

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