The International Journal of Business Communication (IJBC) is an international, peer-reviewed journal that provides a forum for the exchange of ideas and information among business communication scholars and practitioners. The journal publishes research articles, case studies, and book reviews on topics related to the theory, practice, and teaching of business communication. It also features special issues focusing on specific topics of interest to the field. IJBC is published quarterly by Sage Publications.

A loyalty business model is a type of business model in which customers are rewarded for their loyalty to the company. This reward can come in the form of discounts, free products or services, exclusive deals, or other incentives. The goal of a loyalty business model is to create long-term relationships with customers and encourage them to keep coming back. Companies use loyalty programs to reward customers for their repeat purchases and to build brand loyalty.