Over the past 12 months I’ve seen a subtle but noticeable shift in the conversation around sustainability. It has become a bit quieter and perhaps more cautious than over the past 5 years, and as a result people are starting to question again, why is sustainability important in business?But the answer to this remains the same as the fundamentals haven’t gone away. If anything, sustainability has become more embedded in how businesses operate, particularly for mid-sized and private companies navi