Our vision for Africa is rooted in its people—and our conservation approach focuses on working with local communities, governments and organizations to conserve and enhance Africa's shared resources.

Africa is extraordinarily biodiverse, hosting many iconic species and unique ecological phenomena that present the continent with great opportunities for sustainable development. However, Africa’s species, habitats, and ecosystems are increasingly under pressure from incompatible human activities. According to the International Union for the Conservation of Nature (IUCN), more than 45,300 species are threatened with extinction globally.

Author: Aspandyar Kalbek - Art in Tanzania intern - Environmental programs Introduction Africa, often called the cradle of life, is home to some of the planet's most diverse and iconic wildlife. The continent’s landscapes, ranging from savannas to rainforests, support many species, many of which are found nowhere else. However, Africa's wildlife is threatened by

Linking People & Conservation Together we protect and restore African wildlife and their habitats. Our Mission Developing Local Capacity for Conservation We empower a dynamic network of conservationists across Africa who collaborate to protect biodiversity, restore ecosystems, and build sustainable futures for communities and wildlife. Help Us Protect the Cross River Gorillas The critically endangered...

Eastern and Southern Africa are home to some of the world’s most breathtaking wildlife and ecosystems. From the elephants of Botswana’s Okavango Delta to the

Reports spotlight community-led conservation, cross-border collaboration, and lessons from the SOS African Wildlife Initiative, as regional stakeholders gather in Nairobi to chart the way forward.

Our strategies for Caring for Wildlife include an emphasis on conserving key species that are representative of overall ecosystem viability. We monitor and conserve these species’ populations inside large multi-use landscapes identified by science as being critical for biodiversity.

Read to learn more about the trends marketers pay attention to and the changes that are being driven by consumers.

Explore the marketing trends that marketers are doubling down on for 2026, and how they are refining tactics to create, distribute, and measure their content.

As marketers, we know the pace of change can be relentless. So it's important to know the trends coming down the line to see if you've missed anything or if there are any developments you can leverage. Check out our top digital makreting trends for 2025.