Growth planning is a strategic business activity that enables business owners to plan and track organic growth in their revenue. It allows businesses to allocate their limited resources toward a centered effort to adapt to changes in the industry driven by digital disruption and differentiate from competitors. The strategies and tactics included in a Growth Plan focus on the key driver of revenue generation - the customer. Why Businesses Develop a Growth Plan Businesses often develop a growth plan following certain trigger events. These could include a lack of sales, intense competition and unexpected growth. Businesses in situations like these will develop a Growth Plan to prioritize resources and take corrective action to stay on track. What is in a Growth Plan A Growth Plan only contains the elements of a business where the customer can see value. It begins by setting out business goals and leads to the strategies and tactics for reaching them. The benefit of this is it enables businesses to connect their goals with precise actions. Small businesses...